Behind the Crash Games: Interview with Onlyplay
Getting to talk with inspiring game providers that make the crash gambling scene as exciting as it is today is one of our favorite tasks here at Crash Gambler.
In the past few days, we’ve had the privilege to talk to Christina Muratkina, the CEO of Onlyplay, a game development company known for many successful crash gambling titles such as F777 Fighter, Limbo Cat, Need for X and more.
As the CEO of Onlyplay, Christina’s goal is to produce games today for the players of tomorrow. Onlyplay’s creative game selection helps casinos expand their audience. Their solutions form a new type of player, engaging non-gamblers and creating new experiences for those who already play.
Onlyplay’s creativity has not gone unnoticed by us here at Crash Gambler, which is why we’re all the more excited to share this insightful interview with Christina.
Conversation with Christina
Before we get into the questions, we want to say thank you for responding to our invitation.
F777 Fighter is perhaps one of our favourite crash games out there, and we’re delighted to be able to talk to you today to see how your company approaches the game development process and what allows you to stay at the forefront of casino game providers.
It’s no secret that Onlyplay boasts a rich portfolio of slot games, instant win games, and crash games. How would you say that impacts the development of your crash games? Do you leverage insights and innovations from one genre to enhance the creativity and design of games in another?
Yes, we work with different types of games, we constantly feel the player and work with both classics and innovative solutions. In my opinion, there should not be a lot of crash games, like slot machines. Crash games are usually multiplayer, with a fairly developed and detailed interface and statistics. A player spends a lot of time in such a game, so I would work on quality, depth and additional features, not on the number of crash releases.
In my opinion, there should not be a lot of crash games, like slot machines.
Yes, some mechanics and settings can overlap in games of different genres.
I’ve never thought about it that way, but it is true: I do find myself playing the same games the majority of the time. One thing I like about Onlyplay is the creative names of your crash titles. “Limbo Cat” really makes you want to play the game just because of the name, I love the Memeification!
How does the conceptualization of these intriguing titles contribute to the overall player experience? Would you say it makes a difference in attracting players?
Good, simple naming is the key to success. It is good when the name makes an association and is immediately stored in the head. A player often searches for games on the site, and with a complicated name, there is a big risk of getting lost among the huge number of games on the site.
When Lambo, Limbo Cat, Need for X and F777 Fighter carry some of the most memorable names in the crash gambling scene.
I can definitely agree with that; I struggle with remembering game names on a daily basis. Given the vibrant design of your games, how does Onlyplay approach player engagement in both slot and crash games? We are guessing game design is a big factor.
First we research who our player is. Then, we understand what kind of setting is most likely to suit him. I believe that art is a very important factor that influences the player’s involvement in the game. It’s about atmosphere, it’s about the world, it’s about usability.
First we research who our player is. Then, we understand what kind of setting is most likely to suit him.
I can see how the research part of your process can be crucial. I have also noticed that some of your games also have a fun narrative or theme, such as “When Lambo” and “Limbo Cat 2”. How does Onlyplay approach storytelling within games, do you see that as a necessity in crash game development in the future?
When we create a game and choose a setting for it, we try to portray a whole era, not a detached picture. So we always know a little bit more about what we’re portraying. Like there’s a lot more behind the scenes. All this history gives us the opportunity to better convey the atmosphere, the era and the idea. In the future we will follow the same approach in creating crash games.
If I circle back to the topic of research, I’m guessing that the importance of player feedback is just as important for you. This is something I hear a lot from various game developers in recent times. Does Onlyplay take players’ feedback into account when coming up with features and future crash titles?
Yes, absolutely. Even if the feedback is negative, which also happens and not only for us, we appreciate it very much. Sometimes, a player can give us a good solution or a problem that we can fix to give the player a better experience.
Even if the feedback is negative, which also happens and not only for us, we appreciate it very much.
I have to mention one, in my opinion, the most interesting game from Onlyplay. QuantumX is perhaps one of my favourite crash games from your company. It’s like a hybrid between an instant-win game and a crash game. We really love the concept of infinite gameplay. Are concepts like this something you plan on exploring further in the future?
Yes, we definitely plan to try different concepts, we have a separate team for that. Quantum X, by the way, turned out to be quite difficult to understand for players precisely because of the setting. And its remake Need For X was much more successful just because it was obvious to the player what was happening on the screen and what to do. This also speaks about the importance of choosing the setting and visualization of the game.
It’s incredibly interesting to see how a change in the game setting caused more people to understand the concept; wow! Before we let you go, what exciting developments or trends can we expect to see in Onlyplay’s upcoming game releases?
Last year, we released our best-selling Piggy Tap, which is now a big step back in terms of results from all other games. This game is unique in that it has deep gameplay and extra features that help keep the player’s attention long and coming back to the game.
We plan to refine this game and release more cool updates. But there will be additions to the rest of the game genres as well, including crash games. Don’t miss it! 🙂
Final Thoughts
We want to take this opportunity to once again say thank you to Christina for promptly responding to our interview and serving us with interesting insights from one of the industry’s well respected game development companies.
I can say with certainty that our team here at Crash Gambler will not miss a single thing coming from Onlyplay, we can’t wait to see what you have in store!
You can find all the amazing crash games from Onlyplay in our rich crash game library.
